The self-help industry belief that the more mangled, gnomic and purple the statement, the more profound its meaning. Shaved of context and loofah-ed of meaning, aphorism blends with platitude until, eventually, it all dissolves into a guffstorm of beautifully presented nothingness. Bite-sized dollops of you-go-girls motivation amid the tinkle of wind-chimes and PR-buffed woo-woo.

Private Eye 1514, page 35